The Business of Lingerie

Victoria's Secret Fashion Show - December 2011

2011-12-04T05:30:00.000-08:00

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Start Own Lingerie Business.
Wholesale Lingerie.
Visit lingeriekitty.com.

Really Cute Lingerie Business Cards from Zazzle.com

2010-05-23T05:27:00.000-07:00

Here are some really cute pink and black classic lingerie business cards made by a merchant at zazzle.com. All ready to go with your name and contact information.

You can check it out here:
Lingerie Business Cards

Oh...and I just saw these too:
Lingerie Cards 2

Lingerie Business Cards 3

Lingerie Business Cards 4

Lingerie Business Cards 5

My gosh...I could stay at this all day. Just click around you will find more there!

More business card resources and wholesale lingerie are available in the brand new 2010 Lingerie Wholesale Guide at: Wholesale Lingerie Guide.

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How to Promote Women's Lingerie on the Internet With Article Writing

2010-05-23T05:03:00.000-07:00

Promoting clothing on the Internet with article marketing can sometimes be tricky because there is a visual element. Customers want to see the designs visual before they make a purchase. But you can always attract potential customers to your website using simple writing.

Tip 1: Write articles based on popular brand names.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Tip 3: Use words to paint pictures.

Tip 1: Write articles based on popular brand names.

If you have been in the lingerie business long enough, you know the brands that sell best. These are brands that customers will search for. For example, they may use keywords like "cheap [brand name], discount [brand name]" to search for lingerie from their favorite brands. Use these keywords as part of the article title. Your content can be a short review on the lingerie produced by these brands. Write about the designs, fabric, cutting, colors, etc.

Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.

Very often, women buy lingerie so that they can be more attractive to their spouses or boyfriends. They want to appear more attractive. So write about how great looking lingerie can help improve relationships. Other times, the guys are looking to buy lingerie. They want to send them as gifts for their wives and girlfriends. Lingerie has become part of the dating game. Writing dating related articles can help attract the customers you are looking for.

Tip 3: Use words to paint pictures.

As mentioned, selling lingerie involves a visual element. Since there are no pictures, try and use texts to paint pictures. For example, write something like "Imagine walking down the beach wearing brand X lingerie." When you start a sentence using the word "imagine", the reader immediately forms a visual image in his or her mind. That's a great way to start writing an article about lingerie.

Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.

Author: Darren Chow (Visit darrenchow.com for more information on how to boost your sales with article marketing.)

Saudi Women forced to buy their underwear from men only?

2010-03-05T17:13:00.002-08:00

I don't post a lot of commentaries on this blog, but I just had to post my opinion on an article I just read in "the Observers". Does this article make any sense to anyone? The absurdities "powers" will go through to keep people "down" astounds me. The more unbridled power someone has, the more stupid their implementation of that power. The reasoning behind them not allowing women to sell lingerie/undergarments is because men won't be able to shop in the stores, but yet the women are forced to engage with men to shop for their underwear? The women are expected to display modesty by covering themselves from head to toe, but yet they must purchase their most intimate of objects only from men (who are not their husbands)? Either way, for or against hijab, it doesn't make sense.

Read the article here:
Saudi Women Sick of Being Forced To Buy Underwear From Men

Almost the entirety of Saudi Arabia's sales positions are held by men, making shopping for underwear a somewhat uncomfortable experience for women. In an attempt to reverse the trend, a group of exasperated Saudis tried to take control of the lingerie business. Did they succeed?

On February 13, a financial analyst and blogger from Jeddah, Reem Asaad, launched a campaign called "No to underwear salesMEN in Saudi Arabia". She called on shoppers to boycott lingerie shops across the country until the government agreed to enforce a law which allows women to work in the shops (Article 8 of decree N120).

Article continues here:
{much longer article continued here}
http://observers.france24.com/en/content/20100304-saudi-women-sick-being-forced-buy-underwear-men-lingerie-shops-salesmen

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Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business

2010-01-17T20:53:00.000-08:00

Great Lens on Starting Your Own Lingerie Business

Hi. I'm Marianna of Marianna's Jewels and I have been selling lingerie through private lingerie parties and shows for over 10 years. I am here to teach you how to make a very good income in your own lingerie business.

If you are as passionate about lingerie as I am, I will help you to build your own mini lingerie empire. Whether you are looking to start a home based lingerie business or open a small intimate lingerie studio I will share here in these pages the steps to make it happen!

One reason I choose to write these pages is I am constantly being asked how I got started. I really don't mind sharing my story. I'm not really afraid of competition. There's enough money out there for all of us.

So what are my secrets? I will share with you here 9 secrets of success in the lingerie business...listen carefully.

(continued here)
http://www.squidoo.com/lingeriebusiness#

Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business

Sexy Still Sells

2010-01-15T16:06:00.000-08:00

It’s the granddaddy of intimate apparel in this country, having lifted the spirits of post-World War II America by inventing the push-up bra, pioneering black lingerie and introducing the thong to U.S. consumers.

An icon of sensuality for generations of shoppers, Frederick’s of Hollywood is poised for significant growth following its merger with Movie Star, a manufacturer of branded and private label intimate apparel for mass merchandisers, department, specialty and discount stores. The merger will enable the company to open a minimum of 50 new locations over the next 36 months as well as a Frederick’s office in Asia to increase assortment and facilitate speed to market. Also on the agenda is the development of multiple store concepts that tailor merchandise to individual markets.

STORES [magazine] recently spoke with Frederick’s president and CEO Linda LoRe about current market conditions and the chain’s strategies for growth.

What do you see as the major challenges facing the lingerie business these days?
LoRe: Many apparel retailers have jumped onto the lingerie bandwagon as a way to offer their customers a more complete lifestyle extension of the brand. The challenge in this is that these retailers don’t often delve deep enough into their customers’ lingerie drawer, so to speak.

Lingerie can be a delicate matter – does your customer want sexy or safe? Foundations or fashion? We have spent a long time getting to know our customer and what she wants to put in her top drawer. From that knowledge, we’re able to offer the Frederick’s experience – sexy, quality lingerie at an alluring price point.

Has the economy had an impact?
LoRe: The lingerie segment certainly feels the impact of the current economic climate, but consumers still consider lingerie an affordable luxury. They might not be buying as many high-ticket items, but they’re able to treat themselves to indulgences at a lower price point.

Frederick’s is responding by offering discounts on multiple items – two-for-$24 bras, four-for-$24 panties – promotions that give the customer the same Frederick’s experience at a price that allows her to get more for her money. We’re also giving her the ability to combine functionality with fashion. If she wants to get into a trend without making a significant purchase on a shirt or dress, she can indulge in trend-oriented lingerie, such as a bra or boyshorts. We’re doing extremely well with our fashion items.

What’s the outlook for the segment generally?
LoRe: The industry as a whole is at an important juncture. Many retailers continue to extend their brands with basic lingerie offerings. But the real winners will succeed by tapping into the needs of the customer through innovation and experiential shopping. It’s not enough anymore to build a bra with your label in it: You have to sell a better bra at an even better price, in a setting that makes customers feel special.

[Stores Magazine]

New Lingerie Chain set to Challenge Victoria's Secret?

2010-01-15T09:25:00.000-08:00

Susan Nethero is the founder of the Intimacy lingerie chain which specializes in getting customers the right fit. Known as the "Bra Whisperer," she's become something of a fixture on programs such as The Oprah Winfrey Show and What Not To Wear.

Nethero has also started to expand her small company, where sales clerks provide each customer with expert fittings and alterations are free. She opened her first Intimacy store in 1992 and quickly established a loyal local following. It wasn’t until 2004 that she opened a second store, this one in New York’s Upper East Side neighborhood. In the next six years, Intimacy expanded to nine more stores, two in California.

From Minyanville.com...

The Atlanta-based retailer opened her first Intimacy store in 1992 and quickly established a loyal local following. It wasn’t until 2004 that she opened a second store, this one in New York’s Upper East Side neighborhood. In the next six years, Intimacy expanded to nine more stores, two in California.

Considering the near-saturation point of Victoria’s Secret stores in America, it's hard to imagine that Nethero's boutiques will ever make an impact. Part of the Columbus, Ohio-based Limited Brands (LTD), Victoria’s Secret had net sales of $5.6 billion through January 2009 and 1,043 stores. Don’t women already know how to buy bras?

Apparently not. Intimacy’s website states that 85% of American women are wearing the wrong size. And here’s where Intimacy’s specialties come into play: fit, fit, and fit. The company’s tag line is “The Bra Fit Specialist." Nethero herself has trained with the "Queen of England's Royal Bra Fitter." That would be June Kenton, the owner of Rigby & Peller, an intimates retailer in the UK which was granted a Royal Warrant in 1960.

Nethero believes that the right undergarment can do more than solve problems of fit and appearance. Her goal is even more ambitious: to help boost a woman's sense of self-esteem. "When a woman feels her best, looks her best, and moves with more confidence, an Intimacy experience becomes a true antidote to the tough times," Nethero tells Minyanville.

At the shop, sales clerks provide each customer with expert fittings based on the company's “proprietary holistic method.” (For a primer on some of Nethero's golden rules, check out the tips she gave Oprah's audience and the Top 10 bra mistakes she once listed on The Today Show.) Fittings can be booked on the store's website, and alterations are free.

The other difference between Intimacy and Victoria's Secret is the quality of the product stock. The upstart store sells luxurious European brands, such as Aubade, Simon Pérèle, and Chantelle, in a large range of sizes. "We carry close to 100 sizes of bras from an A to a K cup," Nethero tells us. "Victoria's Secret carries only from A to DD. In fact, they often send their fuller busted customers to our store."

For now, it appears that Nethero’s grand plan to lift and support America’s women is working. Nethero and her husband, David, who joined the company 10 years ago, plan to open four stores in 2010 alone. (They will be documenting the company's progress as a small business in monthly iReport videos on CNN.com.) And according to Women’s Wear Daily, the duo intend to expand to 25 stores by 2014 -- as long as sales don't sag.

Entiise Lingerie Boutique in Millburn, NJ

2010-01-12T00:26:00.000-08:00

Enjoy this Virtual Tour of the lingerie boutique Entiise Lingerie.

French Lingerie Boutique in Studio City, California

2010-01-12T00:23:00.001-08:00

Take a tour of Faire Frou Frou - the award-winning lingerie boutique in Studio City, CA (www.fairefroufrou.com).

Lingerie Shop in Paraguay, South America

2010-01-04T00:54:00.001-08:00

Peek inside another lingerie shop in Paraguay.

Lingerie Boutique in China

2010-01-04T00:35:00.000-08:00

Peek inside a popular lingerie shop in China.

Victoria's Secret Fashion Show - December 2009

2010-01-04T00:23:00.000-08:00

Highlights from Victoria's Secret Fashion Show 2009-2010

Successful Lingerie Businesses

2009-10-12T08:59:00.000-07:00

Step inside 3 successful lingerie boutiques: Maggie's Bra Shop, The Corset Shop and Agent Provocateur. The following videos are a great example of the different directions that your lingerie shop can go in. From the practical, to the fetish to the exotic.

Mattie's Bra Shop

Corset Shop in Dublin, Ireland

Agent Provocateur

Successful Lingerie Shop in New Rochelle, NY

2009-10-12T08:24:00.000-07:00

Craftform, is a specialty lingerie shop in New Rochelle, NY, opened in 1970. In business for over 30 years, this video interviews owner Esther Elstein as she talks about her specialty of helping women who have had mastectomies, by customizing bras to accommodate prostheses.

Esther talks about how she got into the lingerie business, her training, prior work experience, opening the store in 1970. She discusses her customer card file, explains what insurance companies and Medicare covers (e.g. 4 specialty bras per year and one prosthesis per year) and her book of deliveries to customers.

Click below to watch full 18 minute video on youtube:
Craftform Lingerie Shop

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wholesale lingerie, wholesale, bra shop

Start Your Own Lingerie Business, Wholesale Lingerie Sources and Suppliers

2009-01-01T10:24:00.000-08:00

Do you want to be the next Victoria's Secret or Agent Provocateur? How about La Petite Coquette the cool and hip lingerie boutique in New York? Lingerie is a multi billion dollar industry. Get your share. Fun and exciting glamour business. Host your own home parties, organize your own fashion shows at clubs and theaters, open your own trendy boutique. The sky is the limit. We will show you how to get started fast. Click here: Lingerie Kitty.
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Runway Highlights from the 2008 Victorias Secret Fashion Show.

2009-01-01T10:21:00.000-08:00

From butterfly wings to the five-million dollar fantasy bra, relive the glamour, the gorgeous outfits, and all your favorite supermodel moments in these runway highlights from the 2008 Victorias Secret Fashion Show, December 4, 2008.

Lingerie Fashion Show at Enclave Chicago 11/29/2008 featuring Carmen Electra

2009-01-01T10:13:00.000-08:00

Lingerie Fashion Show at Enclave Chicago 11/29/2008
featuring Carmen Electra

Lingerie Fashion Show in Malaysia by Bloomwear

2008-12-04T06:11:00.000-08:00

Lingerie Fashion Show hosted by Bloomwear, a Malayasian lingerie shop, November 12, 2008 at FAME.

LINGERIE Fashion Show in Mumbai

2008-12-04T06:02:00.000-08:00

'Triumph Lingerie Fashion Show' in Mumbai recently. This show was choreographed by Farah Khan and lots of Bollywood celebrities including Preity Zinta, Lara Dutta, Priyanka Chopra, Vivek Oberoi, Gauri Khan, Ritesh Deshmukh etc were present at the occasion.

More Lingerie Fashions Shows...

2008-10-26T13:56:00.000-07:00

Joanna Krupa (model) hosts
the Eden party in Boca Raton, Florida (May 2008)

Lingerie Fashion Show by I.D. Sarrieri (brand), Summer 2008

Arianne (brand) Lingerie Fashion Show

Lingerie Fashions Shows...On Point!

2008-10-26T13:49:00.001-07:00

Stay tuned to here for more Lingerie Shows featured every week.

Lima Is In Fashion....Lima, Peru that is...

Start Your Own Lingerie Business

2008-10-26T13:46:00.000-07:00

How To Care for Your Lingerie

2008-08-19T14:16:00.000-07:00

The very word ‘lingerie’ often provokes a coy smile on a woman’s face. It can be incredibly expensive and wondrously luxurious and every girl knows that sexy lingerie is an essential part of the mating process. Imagine what you would look like if you chose to wear an ill fitting bra or a thong that cut into your skin! Even worse, imagine if that delicate, gorgeous (expensive) stuff you bought for yourself or your man gifted to you is ruined after one wash. Wouldn’t you be moved to tears!

We all know that lingerie is made of delicate material. Compare for example a nice lacy camisole with your rough and tough jeans. You can’t possibly think that they can endure the same rigors in your washing machine. Just try doing it and you will soon find how well lace and silk stands up to the boil wash! Trust me when I say you will be rooting around, digging out the spares pants if you try to wash them together. Loose straps and out of shape cups, pulls and plucks; none of it makes you look sexy.

All the lingerie that you buy will come with a tag explaining how to maintain it. Keep that tag! Don’t rip it off to look sexy otherwise you will end up looking just the opposite because of bad washing. You can often cleverly conceal the tags while wearing your favourite slinky undies. If you can’t however, carefully cut it out and keep it safe.

Dry cleaning is no doubt a good option but just imagine taking you dreamy lacy or maybe racy teddy which your guy bought you as a special present to the cleaners. It could be embarrassing!

Thinking of doing it yourself? It’s easy to just toss your garter set into the washing machine after you’ve had a little play, however don’t cry if you later find the lace in shreds. In case you HAVE to wash in a machine then the least you can do is put them separately in a mesh bag and then toss it in the machine. But don’t be lazy and dump them all together, you must put only one in each bag and don’t forget to fasten the hooks and close the zippers and tie the draw strings. Otherwise they will all become tangled with each other and knots in lace stockings rarely come out without a fight.

The best you can do when washing yourself is use cold water and soft detergent for your lingerie which has lace trimmings, hooks, ribbons and eyes. You should wash different coloured materials separately. There are special detergents available for washing lingerie which are normally labeled “for delicates.” You should use them to care for your expensive stuff.

Even if you are not fanatical about washing you should at least fill a bowl with warm water and soak your little bits of lingerie in soft detergent for 30 minutes. Throw away the water and refill the bowl, again leave it for 30 minutes. It’s as simple as that. Never wring it out or it will lose its shape. Dry it flat and avoid tumble dryers for drying.

Different material lingerie is washed in different ways. Satin baby doll, silk chemise and chiffon which are extra delicate will be ruined if you use dryers on it. For acrylic and cotton lingerie you may either hand wash or dry clean it. Both are acceptable. You may even toss it in the washing machine at times. They are sturdy. You may wash nylon in the machine but dry it at low heat only.

If you follow these instructions then your favourite lingerie which you or your someone special bought you will stay in good shape for a long time to come and will bring back all the fond memories attached with it.

Robin Antin Premieres New Lingerie Line....shhh

2008-08-18T17:13:00.000-07:00

Robin Antin, the founder of the Pussycat Dolls and Girlicious, launched her sexy lingerie line called "shhh"... at the Mercedes-Benz Autumn 2008 LA Fashion Week at Smashbox Studios in Culver City. Don't you just love, love, love the three-quarter leggings?

And here's a reel from the show:

The lingerie line is available at La Senza and Bebe online and select Bebe stores.

The Corset Factory

2008-08-18T16:43:00.001-07:00

Speaking of corsets...here's a more delightful view.

I just ran across The Corset Factory and they have some of the cutest girly corsets I have seen. All custom made, their styles range from rockabilly pinup, to Gothic and punk. Lots of polka dots, bows and lace. Check them out at thecorsetfactory.com.

The History of Lingerie....Flat Chested Babes?

2008-08-16T06:28:00.000-07:00

Can you imagine an era in history when flat chests were a fashion statement? A time when one of the biggest assets women own were played down? There was indeed a time and you wonder how men got ever got their kicks!

Women wore corsets and the sole purpose of these tight fitting pieces of undergarments was to make the woman as flat chested as possible. Thank god we were not there when fashion was so dreary!

Then, hallelujah, in 1889, came the turning point for women. An imaginative and bold, fashion conscious woman, Madam Cudelle, cut off the midriff of her stiffening corset so that she could move her waist more freely whenever she saw a dashing young man and needed to turn around in a hurry. At that moment the modern bra was born. All you ladies must say thanks to her soul.

Since then women have discovered one way after another to display their charms in such a way that no man could possibly ignore them (both of them). Thanks to the male appreciation for the female assets.

However in 1907 American Vogue magazine showed a rigid brassiere with no separation between the breasts. You may not believe it but it was worn over the corset. After five years of tolerating this costume, (if I may call it so) Mary Phelps invented the first modern bra using two lacy handkerchiefs and her maid’s help. This you may say was the beginning of all the tasteful lacy stuff we wear today. She was a smart woman.

In 1918 corset-makers were still stitching up bras which had been designed to flatten rather than enhance but thankfully it did not last too long. These manufactures were overlooking the fact that curves are much more attractive than uniformity (I wonder why their wives didn’t guide them) and that women had started to realize where their charms lay. Thus the corset was a big flop and soon the bra with divisions was introduced. But they were still far from the wonderful concept of cup sizes which came in 1938.

Gradually padding and underwiring became hidden in bra cups. This was possibly the best move a designer ever made, scheming but clever. Now you can flaunt whatever you have and in case you don’t have much to boast of, you can still bluff your way about. Strangely though, things seem to be reverting to the good old days with items such as the no-bounce sports bra, comfortable but not what you would call true lingerie.

Today lingerie is probably one of the biggest industries around. You could say men and women everywhere are enjoying the unique sensuality that this type of garment provides when worn by a female who likes to seduce her guy (or any guy for that matter!). The variety available is enormous and it comes in all shapes and sizes and colours and styles so that every occasion is covered. Just check out some of the internet sites to see how far we have come and let your imagination run wild.

Welcome...

2008-05-16T15:44:00.000-07:00

Do you love lingerie? Do you "collect" lingerie? Do you dream about the perfect piece of lingerie? Welcome to our blog that is all about lingerie. Where to buy, how to care for, where the sales are, new up and coming designers and more. Stay tuned.